Soompi, a division of Viki Inc., is one of the largest and longest-running English online media platforms dedicated to providing complete coverage of Korean pop culture. The platform serves a global audience, boasting a dedicated user base from 150 different countries. Soompi reports on the latest trends, breaking news, and popular content in the world of Korean entertainment, including music, drama, film, and celebrity news. The platform engages its audience through a variety of content formats such as articles, videos, quizzes, and forums, making it a lively and engaging destination for fans of Korean pop culture.

Operating in the digital media market, Soompi's business model revolves around generating revenue through advertising, sponsored content, and partnerships. By leveraging its extensive reach and dedicated user base, Soompi attracts advertisers looking to target a niche audience interested in Korean entertainment. Additionally, being part of the Rakuten Viki family allows Soompi to benefit from synergies and cross-promotional opportunities within the larger Viki ecosystem.

Keywords: Korean pop culture, online media, global audience, entertainment news, music, drama, film, celebrity, advertising, digital content.