Splash, operating under the domain splashthat.com, is a dynamic startup specializing in event marketing solutions. The company provides a comprehensive platform designed to help businesses create, manage, and optimize both virtual and in-person events. Splash primarily serves large enterprises, including over half of the Fortune 500 companies, making it a significant player in the corporate event marketing space.

The market Splash operates in is the event marketing industry, which encompasses a wide range of activities aimed at promoting products, services, or brands through events. This industry is crucial for businesses looking to create memorable experiences, foster new connections, and generate valuable audience insights.

Splash's business model revolves around offering a robust software-as-a-service (SaaS) platform. This platform empowers marketing teams to efficiently plan, promote, and scale sophisticated event programs. By providing tools for guest list management, RSVP tracking, ticketing, and integrations with other essential services like Zoom, Pardot, and Zapier, Splash ensures a seamless event management experience.

Revenue generation for Splash comes from subscription plans tailored to meet the diverse needs of its clients. These plans vary based on the features and level of support required, allowing businesses to choose the option that best fits their event marketing strategies. Additionally, Splash may offer premium services and add-ons, further enhancing its revenue streams.

In summary, Splash is a leading event marketing platform that helps large enterprises create impactful events, gather audience insights, and measure event success. By leveraging a SaaS model, Splash provides scalable solutions that drive business value and foster meaningful connections.

Keywords: event marketing, SaaS, Fortune 500, virtual events, in-person events, guest list management, RSVP tracking, ticketing, integrations, audience insights.