Sproutt operates in the life insurance market, providing personalized life insurance policies tailored to individual health and lifestyle metrics. The company serves a diverse range of clients, from young professionals to families, who are looking for affordable and comprehensive life insurance solutions. Sproutt leverages advanced algorithms and data analytics to assess the health and lifestyle of its clients, offering them customized insurance plans that reward healthy living habits. The business model is based on direct-to-consumer sales, cutting out traditional intermediaries to offer competitive pricing. Revenue is generated through the sale of life insurance policies and potentially through partnerships with health and wellness companies. Sproutt's market strategy focuses on simplifying the insurance buying process, making it accessible and straightforward for users through an intuitive online platform.

Keywords: life insurance, personalized policies, health metrics, data analytics, direct-to-consumer, competitive pricing, seamless experience, health rewards, online platform, customer-centric.