Squiggle Park operates in the educational technology market, focusing on early literacy development through engaging and interactive games. The company serves primary school educators and students, including English Language Learners (ELL). Squiggle Park's platform is designed by literacy experts and teachers to align with classroom curricula, providing personalized reading skills games that adapt to each learner's pace. The business model is subscription-based, offering schools and educators access to its suite of games and progress tracking tools. Revenue is generated through these subscriptions, which provide continuous updates and support. Squiggle Park's games are used globally, helping thousands of classrooms improve reading proficiency by identifying specific areas of struggle and offering targeted mini-lessons. The platform also provides detailed progress reports without additional work for teachers, making it a valuable tool for educational institutions.

Keywords: early literacy, educational games, personalized learning, progress tracking, ELL support, classroom curriculum, reading proficiency, subscription-based, global reach, teacher-friendly.