Stellar Loyalty, operating under the Cheetah Digital brand, specializes in providing comprehensive customer engagement solutions tailored for marketers. The company offers a suite of tools designed to collect actionable, self-reported data, enabling businesses to orchestrate real-time interactions across multiple channels. By leveraging these capabilities, clients can drive revenue, enhance customer relationships, and build lasting loyalty. Stellar Loyalty serves a diverse range of clients, from global enterprises to mid-sized companies, primarily within the retail, travel, and hospitality sectors. The market it operates in is highly competitive, focusing on digital marketing, customer data management, and loyalty programs.

The business model revolves around a subscription-based service, where clients pay for access to the platform's various features and tools. Revenue is generated through these subscriptions, as well as through additional services such as consulting and custom integrations.

Stellar Loyalty's competitive edge lies in its ability to offer a single, integrated solution that simplifies the complexities of customer engagement, making it easier for marketers to deliver personalized experiences.

Keywords: customer engagement, data collection, cross-channel messaging, loyalty solutions, personalization, digital marketing, real-time interactions, subscription-based, retail, hospitality.