Super, incorporated in 1987, is a leading manufacturer specializing in 3-in-1 beverage products. The company gained recognition from the Singapore Economic Development Board for its pioneering role in introducing instant cereals in 1994, soluble spray-dried coffee in 1998, and non-dairy creamer in 2003. Super operates internationally with 12 advanced manufacturing facilities located in Singapore, Malaysia, China, Myanmar, and Thailand. Each facility is equipped with state-of-the-art manufacturing lines tailored to meet stringent production standards. The company's products are distributed globally through an extensive network of direct sales offices and distributors, covering 52 countries. Super serves a diverse clientele ranging from individual consumers to large-scale distributors, primarily in the food and beverage market. The business model focuses on manufacturing and distributing high-quality, convenient beverage solutions, generating revenue through direct sales and partnerships with distributors.

Keywords: 3-in-1 beverages, instant cereals, soluble coffee, non-dairy creamer, advanced manufacturing, global distribution, direct sales, food and beverage, Singapore, pioneering.