Superplastic is a pioneering company in the realm of collectible designer vinyl figures, digital collectibles, and animated celebrities. Founded by artist Paul Budnitz, who also created Kidrobot, Ello, and Budnitz Bicycles, Superplastic has carved out a unique niche in the entertainment and collectibles market. The company primarily serves collectors, pop culture enthusiasts, and fans of unique, artist-driven content. Operating in the global market, Superplastic leverages social media to launch and popularize its animated character universe, making it the first of its kind to achieve massive success on these platforms.

Superplastic's business model revolves around the creation and sale of high-quality vinyl figures and digital collectibles. These products are often released in limited editions, creating a sense of exclusivity and driving demand among collectors. Additionally, the company collaborates with well-known brands like Mercedes Benz to create unique, co-branded collectibles, further expanding its market reach and revenue streams.

Revenue is generated through direct sales on their website, collaborations with other brands, and licensing deals for their animated characters. The company also engages in environmentally responsible practices, being carbon-negative by offsetting all greenhouse gas emissions through verified carbon standards.

Keywords: vinyl figures, digital collectibles, animated celebrities, Paul Budnitz, social media, limited editions, brand collaborations, carbon-negative, pop culture, exclusive collectibles.