Sweetgreen operates in the fast-casual dining sector, specializing in healthy, seasonal salads and grain bowls made from scratch using whole produce. The company primarily serves health-conscious consumers looking for nutritious meal options. Sweetgreen's business model revolves around both physical restaurant locations and a robust digital platform, including a freshly designed app that facilitates delivery and pickup orders. Revenue is generated through direct sales of food items, both in-store and online, and the company leverages technology to enhance customer experience and streamline operations. The market Sweetgreen operates in is competitive, with a focus on innovation and sustainability. Notably, the company has attracted high-profile investors, including Naomi Osaka, and continues to expand its footprint while maintaining a commitment to community health and wellness.

Keywords: fast-casual, healthy eating, seasonal salads, grain bowls, whole produce, digital platform, delivery, pickup, sustainability, innovation.