Swipely, now known as Upserve, operates in the restaurant management software industry, providing a comprehensive platform designed to streamline restaurant operations and enhance profitability. The company serves a wide range of clients in the food and beverage sector, from small independent eateries to larger restaurant chains. Upserve's core product is a cloud-based Point of Sale (POS) system that integrates various functionalities such as payment processing, reservation systems, inventory management, and online ordering. This integration allows restaurant owners to gain actionable insights into their business, helping them to increase sales, improve guest retention, and manage costs more effectively.

The business model is primarily subscription-based, with restaurants paying a monthly fee for access to the software and its various features. Additional revenue streams include payment processing fees and premium add-ons for advanced functionalities. Upserve differentiates itself by offering a user-friendly platform that is easy to implement and backed by 24/7 U.S.-based customer support. The company also emphasizes transparency with no hidden fees and reliable service with minimal downtime.

Upserve operates in the competitive restaurant technology market, which is growing rapidly as more establishments seek to modernize their operations and improve efficiency. The platform's ability to provide real-time data and insights is a significant selling point, enabling restaurant owners to make informed decisions quickly.

Keywords: restaurant management, POS system, payment processing, inventory management, online ordering, real-time insights, guest retention, cloud-based, 24/7 support, profitability.