TAO Connect operates in the digital mental health sector, providing interactive and evidence-based mental health solutions. The company serves a diverse range of clients including higher education institutions, healthcare providers, employers, and individuals seeking self-care. TAO Connect's business model revolves around offering short, engaging courses that address various mental health issues such as stress management, grief, social anxiety, and more. These courses are designed to be completed in 3-4 weeks and are supported by well-researched progress measures like PHQ-9 and GAD-7. The platform also includes a dashboard for on-demand reporting of progress, satisfaction, and utilization. Revenue is generated through subscriptions and licensing fees from institutions and organizations that use TAO's tools to support their mental health programs. The company differentiates itself by offering multiple ways to deliver content, including individual self-directed learning, skill development programs, and group training sessions.

Keywords: digital mental health, interactive tools, evidence-based, higher education, healthcare, employers, self-care, stress management, progress measures, subscription model.