Targusinfo, now part of Neustar, specializes in providing advanced marketing intelligence and risk solutions. The company leverages vast amounts of data to offer actionable insights across the entire customer journey, helping businesses make precise and valuable decisions. Targusinfo serves a diverse range of clients including retailers, insurance companies, and financial institutions. Operating in the data analytics and cybersecurity markets, the company uses its proprietary OneID system to match offline records and authenticate inbound callers, reducing fraud risk and operational waste. Its business model revolves around offering subscription-based services and customized solutions, generating revenue through long-term contracts and consulting fees. The company is known for its expertise in cybersecurity, helping clients stay ahead of sophisticated cyberattacks.

Keywords: marketing intelligence, risk solutions, data analytics, cybersecurity, OneID system, fraud prevention, customer authentication, retail analytics, insurance solutions, operational efficiency.