ThinkCERCA is an educational technology company that specializes in teaching critical thinking through the writing process. The company serves K-12 schools and districts, focusing on grades 3-12. ThinkCERCA operates in the EdTech market, providing a platform that integrates curriculum and personalized feedback to enhance student learning. The business model is subscription-based, with schools and districts paying for access to the platform and its resources. Revenue is generated through these subscriptions, which include access to the core curriculum, supplemental materials, and professional development for educators. The platform features tools like the Immersive Reader Integration to support diverse learning needs and AI-powered automated feedback for student writing. ThinkCERCA aims to create equitable access to quality education by equipping educators with the resources needed to foster critical thinking skills in students.

Keywords: EdTech, critical thinking, K-12, personalized feedback, curriculum integration, literacy, AI-powered, subscription-based, professional development, diverse learning.