TRACE is a global media company that focuses on showcasing African music, culture, and entertainment. The company operates in the media and entertainment market, primarily targeting audiences interested in African and urban culture. TRACE serves a diverse range of clients including music artists, event organizers, advertisers, and viewers who are passionate about African music and culture.

TRACE's business model revolves around multiple revenue streams. It generates income through advertising on its TV channels and digital platforms, subscription fees from its premium content services, and ticket sales from live events such as music conferences and award shows. Additionally, TRACE collaborates with corporate sponsors and partners to enhance its offerings and expand its reach.

The company is well-known for organizing high-profile events like the Africa Rising Music Conference and the TRACE Awards, which celebrate and promote African music and artists. TRACE also produces and broadcasts a variety of content including music videos, reality shows, and news related to the African entertainment industry.

Keywords: African music, culture, entertainment, TV channels, digital platforms, live events, advertising, subscriptions, music conferences, TRACE Awards.