TransLoc operates in the transportation technology sector, specializing in flexible microtransit solutions designed to optimize campus transit resources. The company partners with clients to identify service gaps and address them through automated dispatch and data-driven performance management. TransLoc's offerings include a MicroTransit OnDemand System, MicroTransit Simulator, MicroTransit Pilot, and other transit solutions. The business model revolves around providing technology and consulting services to educational institutions, ensuring seamless rider experiences and efficient transit operations. Revenue is generated through the sale of software solutions, consulting services, and ongoing support. TransLoc also offers strategic marketing consulting to drive community adoption and engagement. The company emphasizes constant communication and iterative improvements based on client feedback and data analysis.

Keywords: microtransit, automated dispatch, campus transit, data management, performance management, on-demand service, transit solutions, consulting, marketing support, rider experience.