Trax Retail is a technology company that specializes in providing advanced image recognition solutions for the retail and consumer goods industries. The company operates in the global market, serving a wide range of clients, including consumer packaged goods (CPG) companies, retailers, and business intelligence analysts. Trax's primary focus is on improving in-store execution, which means helping companies ensure their products are displayed and promoted effectively in retail stores.

Trax offers several key products and services. The Trax Retail Execution platform provides a comprehensive, real-time view of store and field performance across all retail channels. This helps companies monitor and improve their in-store merchandising and promotions. The Trax Retail Snapshot tool quantifies in-store merchandising and promotions at an unprecedented scale and speed, allowing companies to optimize new product launches and focus their retail efforts on the most valuable areas.

One of Trax's standout features is its computer vision platform, which uses advanced image recognition technology to analyze how products look, perform, and compete on store shelves. This technology provides a single source of "shelf truth," giving companies a clear and accurate picture of their in-store presence.

Trax also offers consultative analytics services through its Trax Retail Advisory. This service delivers tailored strategies to help consumer goods companies optimize their in-store execution and accelerate brand and category growth. Additionally, Trax has partnered with Nielsen to offer the Shelf Intelligence Suite, an integrated solution that helps CPG companies continuously measure and optimize their shelf performance.

Trax makes money by selling its software and analytics services to consumer goods companies and retailers. These clients pay for access to Trax's platforms and tools, as well as for the consultative services provided by Trax Retail Advisory.

Keywords: Image Recognition, Retail Technology, Consumer Goods, In-Store Execution, Merchandising, Promotions, Shelf Strategy, Market Measurement, Computer Vision, Analytics.