Trica is a tech-enabled platform specializing in equity management and growth stage transactions for startups in India. It operates under the umbrella of LetsVenture, a company founded in 2013 that has established itself as a trusted online investment platform for early-stage startups. Trica caters to growth and late-stage companies, offering a secure and confidential environment for managing equity and executing transactions. The platform primarily serves family offices and high-net-worth individuals (HNIs) globally, providing them with access to private markets. Trica's business model revolves around facilitating investments from pre-Series A to pre-IPO stages, ensuring a smooth and efficient transaction process. The company generates revenue through transaction fees and subscription services for its platform.

Keywords: equity management, growth stage, startups, private markets, family offices, HNIs, secure transactions, confidential data, pre-Series A, pre-IPO.