Tupu is an innovative urban farming company focused on growing organic gourmet mushrooms directly within cities. By leveraging urban spaces, Tupu aims to provide a constant supply of fresh, flavorful mushrooms while significantly reducing CO2 emissions by up to 95% compared to traditional mushroom supply chains. The company primarily serves urban consumers and restaurants seeking high-quality, locally-sourced produce. Operating in the sustainable agriculture market, Tupu utilizes a circular economy model by reusing by-products from the food industry for substrate production. This approach not only minimizes waste but also ensures the mushrooms are grown using 100% organic, plant-based substrates. Tupu generates revenue through direct sales to consumers and partnerships with local restaurants. The business model emphasizes sustainability, local production, and premium quality, making it a unique player in the urban farming sector.

Keywords: urban farming, organic mushrooms, CO2 reduction, sustainable agriculture, circular economy, local produce, gourmet mushrooms, urban consumers, substrate production, premium quality.