Wakefit.co is an online retailer specializing in innovative sleep and home products. The company operates in the Indian market, serving a broad customer base that includes over one million satisfied clients. Wakefit's product range includes mattresses, beddings, furniture, and home decor items. The company's unique selling proposition lies in its research-backed sleep products, such as the Orthopedic Memory Foam Mattress and Dual Comfort Mattress, designed to enhance sleep quality and overall well-being.

Wakefit's business model is centered on e-commerce, with all products available for purchase online. This approach allows the company to reach a wide audience and streamline operations, contributing to its profitability. The company also offers customer-friendly policies such as no-cost EMIs and a 100-night risk-free trial on its memory foam mattresses, which further enhance its appeal to consumers.

Wakefit has demonstrated impressive growth since its establishment in 2016, with over 8 lakh customers and over 18 lakh products sold. The company's commitment to research and development, as evidenced by its 1500 hours spent in this area, indicates a focus on continuous product improvement and innovation.

Keywords: Online Retail, Sleep Products, Home Products, E-commerce, Indian Market, Customer-Centric, Research and Development, Memory Foam Mattress, Furniture, Home Decor.