Wise Athena is a startup focused on helping Consumer Packaged Goods (CPG) companies optimize their pricing and trade promotion strategies using Artificial Intelligence (AI). The company provides a software solution that allows CPG firms to streamline and enhance their pricing tactics and promotional activities all in one place. This optimization aims to increase both sales and profit margins for these companies.

Wise Athena operates in the CPG market, which includes businesses that produce goods consumed daily by the average consumer, such as food, beverages, toiletries, and other household items. The company serves traditional CPG firms looking to adapt to changing consumer behaviors and market conditions.

The business model of Wise Athena revolves around offering a subscription-based software service. CPG companies pay for access to the platform, which uses AI to analyze data and provide actionable insights for pricing and promotions. This helps these companies make more informed decisions, ultimately leading to better financial performance.

Wise Athena makes money through these subscription fees, which can vary based on the size of the client and the level of service required. By providing a tool that can predict market trends and consumer behavior, Wise Athena adds significant value to its clients, justifying the cost of the subscription.

In summary, Wise Athena leverages AI to help CPG companies optimize their pricing and promotional strategies, aiming to boost sales and profit margins. The company operates on a subscription-based model, providing a valuable service that helps clients navigate complex market dynamics.

Keywords: AI, pricing optimization, CPG, trade promotions, software, subscription model, sales increase, profit margins, market trends, consumer behavior.