WOO Sports operates in the niche market of kiteboarding, providing an innovative platform that allows kiteboarders to record their sessions, track their progress, and compete in global competitions. The company's core product is a device that attaches to kiteboards, capturing data on jump height, airtime, and other performance metrics. This data is then synced with the WOO Sports app, where users can analyze their performance, set goals, and share their achievements with a community of fellow kiteboarders.

WOO Sports primarily serves kiteboarding enthusiasts who are passionate about improving their skills and engaging with a like-minded community. The business model revolves around the sale of its hardware device and the accompanying app, which is available for free but offers premium features through a subscription model. Additionally, WOO Sports generates revenue through partnerships with retail and dealer networks, which help promote and sell their products.

The company also organizes global competitions, such as the WOO Worlds Global Kite Competition, which further engages its user base and drives brand loyalty. By fostering a community of competitive and recreational kiteboarders, WOO Sports has positioned itself as a leader in the kiteboarding tech space.

Keywords: kiteboarding, performance tracking, global competitions, jump height, airtime, community engagement, hardware device, app, retail partnerships, premium subscription.