Wooga
Financials
Estimates*
| EUR | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|---|---|
| Revenues | 40.9m | 37.7m | 34.4m | 53.1m | 82.5m | 129m | 147m |
| % growth | (14 %) | (8 %) | (9 %) | 55 % | 55 % | 56 % | 14 % |
| EBITDA | (8.2m) | (<1m) | 6.5m | (7.1m) | 2.1m | 33.7m | 49.4m |
| % EBITDA margin | (20 %) | (1 %) | 19 % | (13 %) | 3 % | 26 % | 34 % |
| Profit | (8.9m) | (1.5m) | 1.2m | (13.8m) | 4.3m | 19.1m | 33.3m |
| % profit margin | (22 %) | (4 %) | 3 % | (26 %) | 5 % | 15 % | 23 % |
Source: Dealroom estimates
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | N/A | - | |
$700k | Seed | ||
$7.5m | Series A | ||
$24.0m | Series B | ||
* | $100m Valuation: $100m 2.6x EV/LTM Revenues 14.0x EV/LTM EBITDA | Acquisition | |
| Total Funding | €29.3m | ||
Recent News about Wooga
EditWooga, based in Berlin, is a prominent developer in the mobile gaming industry. The company specializes in creating games that are rich in narrative and storytelling, aiming to engage players with thoughtful and compelling stories. Wooga's portfolio includes popular titles such as "June's Journey," "Switchcraft," "Tropicats," and "Jelly Splash," each offering unique gameplay experiences that combine puzzle-solving with immersive storylines.
Wooga primarily serves casual gamers who enjoy story-driven games. These are typically individuals looking for entertainment and mental engagement through their mobile devices. The company operates in the highly competitive mobile gaming market, which is characterized by rapid innovation and a diverse range of gaming preferences.
The business model of Wooga revolves around the free-to-play concept. This means that players can download and play the games for free, but the company generates revenue through in-app purchases and advertisements. In-app purchases allow players to buy virtual goods or enhancements that can improve their gaming experience, while advertisements provide a steady stream of income through partnerships with various ad networks.
Wooga's success is built on its ability to create captivating stories that keep players coming back. The company invests heavily in art, game design, marketing, production, product management, and technology to ensure that each game is of high quality and appeals to its target audience. Additionally, Wooga places a strong emphasis on user acquisition, employing various strategies to attract and retain players.
In summary, Wooga is a mobile game developer known for its story-driven casual games. It serves casual gamers and operates in the mobile gaming market. The company makes money through in-app purchases and advertisements, focusing on creating engaging and high-quality gaming experiences.
Keywords: mobile games, storytelling, casual gamers, free-to-play, in-app purchases, advertisements, puzzle-solving, user acquisition, Berlin, immersive experiences.