Yesmail, operating under the Data Axle brand, provides a robust data platform that offers real-time access to a wide array of business and consumer information. The platform includes various APIs such as Insights, Submission, Match, Changes, Search, and Scan, which allow users to run tallies, discover fill rates, calculate statistics, and pull insights across multiple databases. The platform serves businesses looking to enhance their data-driven decision-making processes by providing clean, accurate, and up-to-date information. Yesmail operates in the data services market, catering to businesses that require detailed and real-time data for marketing, analytics, and operational purposes. The business model is primarily subscription-based, with additional pay-as-you-go options for specific data requests. Revenue is generated through subscription fees and transactional charges based on the number of records accessed or processed.

Keywords: data platform, real-time insights, business intelligence, consumer data, APIs, data matching, data aggregation, subscription model, data analytics, firmographics.