Yirego operates in the consumer goods market, specializing in eco-friendly, portable manual washing machines. Their flagship product, Drumi, is designed for individuals with active lifestyles who need a convenient, non-electric solution for washing clothes. The company targets environmentally conscious consumers and those with limited access to traditional laundry facilities, such as travelers, campers, and urban dwellers. Yirego's business model revolves around direct-to-consumer sales through their website, offering free shipping to Canada and the USA. Revenue is generated from the sale of the Drumi units and related accessories. The company emphasizes sustainability, convenience, and cost savings, appealing to a niche market that values these attributes.

Keywords: eco-friendly, portable washer, manual washing machine, non-electric, active lifestyle, compact design, sustainable, direct-to-consumer, cost-saving, innovative.